Jekel
Vineyards Will Introduce
Riesling Taste Profile Scale On Back Labels
International Riesling Foundation
Effort Will Debut on 2008 Jekel Riesling
SEATTLE
-Febrekel Vineyards will begin adding the International Riesling
Foundation Riesling Taste Profile scale to its Monterey Riesling
back label, effective with the vintage change in 2008.
Brand
Director Tom Dempsey has already placed the scale on tasting
notes and other educational material used by distributors, wine
educators and others who interact with wine consumers. The label
is also used on the IRF website as an example of how wineries
might embrace the effort www.drinkriesling.com/home/taste
scale-profile.
Jekel's
Riesling, with residual sugar most vintages hovering right around
the 1% level, has in the past been referred to as "off-dry"
but will now be called "medium-dry" according to the
language of the scale, which also features a pointer located
along an axis that flows from Dry to Sweet.
"Jekel's medium-dry Rieslings have always been the signature
wine of the winery, popular with restaurants because it pairs
so well with a wide array and styles of food, particularly enticing
Pan Asian cuisine with a touch of spice," said Dempsey.
"Any consumer-friendly effort that helps explain that Rieslings
come in a wide array of taste profiles, from dry to sweet, is
a consumer benefit we can easily embrace."
Jekel's
Riesling is frequently among the most highly acclaimed of the
vintage, with the 2007 effort earning acclaim at the California
State Fair as one of the two top Rieslings in the state.
To
learn more about the work of the International Riesling Foundation,
visit the IRF's new website at www.drinkriesling.com.
Visit Jekel on the web at www.jekel.com.